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Compare Car Features

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Compare Car Features is a solution to finding a car by choosing its key features.

A bunch of young entrepreneurs identified a need to provide information relating to choosing a new car by its features and attributes, e.g. a 7 seat automatic car. Though they had the collected car details, they were unsure of how to deploy and develop the system and the resulting revenue streams.

Continum Group, via its R&D division Continum 42, developed the concept and created a system to allow the car features to be entered into a web based database. This database would then be searchable from the website, and also accessible to other websites that would require this type of information. A number of revenue streams were indentified, including dealers sponsoring regions and specific makes of cars, and websites licensing the up to date data.

The site was launched with over a 1000 car makes and models. With search engine optimisation for car features keywords, the site is listed at position 1 for many of its searches and is experiencing a massive growth in visitors on a weekly basis.

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