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Compare Car Features

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Compare Car Features

CompareCarFeatures.com is a solution to finding a car by choosing its key features.

REQUIREMENT
A bunch of young entrepreneurs identified a need to provide information relating to choosing a new car by its features and attributes, e.g. a 7 seat automatic car. Though they had the collected car details, they were unsure of how to deploy and develop the system and the resulting revenue streams.

SOLUTION
Continum Group, via its R&D division Continum 42, developed the concept and created a system to allow the car features to be entered into a web based database. This database would then be searchable from the www.comparecarfeatures.com website, and also accessible to other websites that would require this type of information. A number of revenue streams were indentified, including dealers sponsoring regions and specific makes of cars, and websites licensing the up to date data.

RESULT
The site was launched with over a 1000 car makes and models. With search engine optimisation for car features keywords, the site is listed at position 1 for many of its searches and is experiencing a massive growth in visitors on a weekly basis.



FEATURES AND CASE STUDIES
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